What we check
Live IDX / MLS
Are visitors searching listings on your site — or bouncing to Zillow?
Mobile speed
60%+ of buyers are on phones. Slow = lost leads.
HTTPS / SSL
Chrome labels insecure sites 'Not Secure' to every visitor.
SEO basics
Title, meta description, sitemap — invisible to Google without them.
Lead capture
Does the homepage actually convert visitors into leads?
Platform health
Wix / Squarespace / GoDaddy = you've outgrown it.
Site freshness
Stale copyright year tells buyers nobody's home.
Social sharing
Open Graph image so your site doesn't look blank when shared.
Mobile-ready markup
Does the site even render correctly on a phone?