A real estate CRM that does the follow-up for you.
Horizon's CRM for real estate agents captures every lead from your website, IDX, and ads, then runs AI-powered nurture sequences so nothing falls through the cracks.
Unified lead inbox
Web forms, IDX registrations, Zillow, Facebook, and calls all land in one pipeline.
Automated drip campaigns
Pre-built sequences for buyers, sellers, past clients, and sphere — fully editable.
AI assistant replies
Instant SMS and email responses so leads engage while they're still hot.
Production analytics
See source ROI, conversion rates, and agent performance in a single dashboard.
Everything included
- Smart lead routing for teams and brokerages
- Two-way SMS, email, and call logging
- Transaction & document management
- Open API + Zapier integrations
The modern alternative to legacy real estate platforms
Agents and brokers switch to Horizon from platforms like BoomTown, Chime, Real Geeks, and Sierra Interactive. Horizon bundles IDX, CRM, and AI listing marketing into one platform — no setup fees, no long-term contracts, and free to start.
Frequently asked
What is the best CRM for real estate agents?+
The best real estate CRM is the one your agents actually use. Horizon is built specifically for real estate workflows — IDX-aware leads, MLS integration, and automated nurture — so adoption is high and follow-up never slips.
Does Horizon's CRM work for brokerages?+
Yes. Horizon supports unlimited agents, team-based lead routing, brokerage-level analytics, and SSO for enterprise rollouts.
Can I migrate from my current real estate CRM?+
Yes — we import contacts, notes, and pipelines from most major real estate CRMs during onboarding.
Ready to see it in action?
Book a personalized walkthrough with our team. We'll scope your rollout in 20 minutes.