Horizon vs BoomTown
BoomTown is enterprise crm + idx platform for large brokerages. Horizon is the modern, all-in-one alternative — IDX, CRM, AI marketing, and designer-grade templates in one platform, with a free tier and no contract.
Who each platform is for
Agents, teams, and brokerages who want IDX, CRM, and AI marketing in one platform — launched in under an hour, no setup fee, no contract.
Large brokerages with a dedicated tech budget and long onboarding tolerance.
Feature-by-feature
A straight comparison of what's included in each platform.
| Feature | Horizon | BoomTown |
|---|---|---|
| IDX MLS search + listing pages | ||
| Built-in CRM | ||
| Modern, designer-grade templates | ||
| AI listing descriptions & blog posts | ||
| Free to start, no credit card | ||
| Launch in under an hour | ||
| No setup fee, no long-term contract | ||
| Built for solo agents through brokerages |
Where BoomTown is strong
- Mature CRM with lead workflows
- Managed lead-gen ad service
- Enterprise reporting
Where Horizon wins
- Dated website templates
- Setup fees of $1,000+ before you launch
- Long-term contracts (12+ months)
- Not built for solo agents or small teams
- No AI listing marketing
FAQ
Horizon is the leading BoomTown alternative: same IDX + CRM + lead capture that BoomTown offers, plus modern site design, built-in AI marketing, no setup fee, and no annual contract.
Yes — significantly. BoomTown typically requires $1,000+/mo plus a setup fee and 12-month contract. Horizon starts free and its paid tiers are a fraction of that.
Yes. Horizon is built to scale from a solo agent to a full brokerage on the same platform. BoomTown is primarily sold to large brokerages.
Yes. Horizon can migrate your IDX feed, custom domain, and contacts so you can leave BoomTown without losing history or leads.
Ready to switch from BoomTown?
Start free on Horizon. We'll help you migrate your IDX feed, domain, and contacts so you don't lose a single lead.